Gsm association nonconfidential official document rcc. Mavenir helps power rakuten link rcs app light reading. Rcs universal profile service definition document version. Rcs components in the combined solution are provided by a global partner, wit software, and comply with the gsma universal profile up 2. Lessons learnt from mno rcs deployments, challenges and solutions, with examples on different types of rcs technology. Rich communication services rcs is a communication protocol between mobile telephone carriers and between phone and carrier, aiming at replacing sms messages with a textmessage system that is richer, provides phonebook polling for service discovery, and can transmit incall multimedia. Participating operators have the opportunity to work with software and handset developers, and product and technology experts to develop rcs into the leading communication platform. Rcs rich communication suite was a join industry effort aiming to speed up the evolution of mobile phone communication towards rich communication.
Rakuten rcs consumer experience 14 rcs voice and messaging compliance to gsmas. Wit has more rcs deployments than any other rcs player. The gsma rcs initiative brings together the mobile industrys leading operators, vendors and service providers to shape the rcs specification and implementation. A rich communication services rcs market overview, how rcs is. Through documentation, content, facetoface sessions, workshops, clevel briefings, live demos and other methods, the future networks team is equipped to inform and convince. Participating operators have the opportunity to work with software and handset developers, and product and technology experts, to shape the personal and business messaging future. Mobile operators will test service interoperability with genband and other leading ims vendors at global event led by msf, etsi and gsma. The profile and client will enable a consistent and interoperable messaging experience between all android. The rich communication services rcs universal profile 2. The gsma program is now called rich communication services. Openminds tc4000 implements the rcs standard from gsma. Gsma rich communication suite rcs was originally based on oma simple im architecture in the beginning, but adopted oma converged ip. Wit rcs application server has achieved gsma accreditation tel.
Rcs is built into the network and can be built natively into the phone, which provides enhanced messaging services such as group chat, video, gifs, file and location sharing, and more, without needing to download an overthetop app. These enablers are developed to simplify the product development and global operator deployment of rcs. The rcs initiative includes network operators, network and device vendors orange, telecom italia, telefonica, teliasonera, ericsson, nokia siemens networks, nokia, sk telecom, sony ericsson and. The hardware and software of firstgeneration sbcs was designed to handle voiceonly. Introduction 2 overview 3 opportunity 3 scope 3 feature architecture 4 actors and roles 5 brands 5 aggregators and messaging partners 5 verification authorities 5 business messaging platforms 5 mobile network operators mnos 5 rcs service provider. Momentum is growing around the world with over 159 million current active monthly rcs users, according to gsma intelligence, a figure that is expected to grow to 350 million by q4 2018. Both operator and the gsma s members of the future networks team welcome the opportunity to assist other operators in their efforts to decide to commit to rcs. In addition to mobile operators, the rcs ecosystem consists of multiple stakeholders, fulfilling a variety of essential roles.
The gsma rcs initiative brings together the mobile industrys leading operators, vendors and service providers to shape rcs and its global implementation. Rcs business messaging provides brands with the opportunity to increase their engagement with customers by making use of business featurerich mobile. The rcs solution is fully compliant with gsma s rcs 2. Wit will showcase the rcs product at mobile world congress, in barcelona, in hall 6 stand 6c60. Rich communication servicesrcs program is a gsm association. Wit rcs application server has achieved gsma accreditation. How us operators could use rcs to try and take back messaging. Globally, there are nearly 160 million active monthly rcs users, according to gsma intelligence, and that number. These tests will validate core network interfaces for multivendor volte and rcs equipment, using gsma permanent. The gsma s future networks programme hosted a seminar at mobile world congress shanghai 2018 titled rcs business messaging. However, this incorporates more than just a messaging server. A rich ecosystem of partners work together to help define and implement the end to end services enjoyed by consumers and businesses. The gsma s universal profile is a single, industryagreed set of features and technical enablers. Unlike other ott over the top messaging apps where communication is limited to between app users, rakuten link allows users to make domestic and international calls to other mobile phones and fixed lines, sending and receiving sms.
The future of brand communications that saw a number of brands, aggregators and mobile operators come together to discuss the challenges, opportunities and market potential of rcs with a particular focus on asia. This white paper provides an overview of the gsm association s rcs initiative and an overview of huawei software s rcs solution. We are starting the rollout with samsung galaxy s7 and s7 edge devices in batches. The group is working on a messaging service based on the gsmas rcs standard and plans to introduce a messaging app that supports the. Below you can find companies who are active in each category, together with their websites and contact details. If you havent received the update, you will soon we are planning to enable gsma rcs universal profile 1.
Mobile operators around the world are offering rcs messaging services based on open industry specifications. Ecrio receives fundamental patent for native rcs client architecture. Webinar summary mavenir will provide an overview of how rcs is expanding its reach with mobile network operators in 2020 and the improvements in customer experience that will be available in the coming months. Both operator and the gsma s members of the future networks project team welcome the opportunity to assist other operators in their efforts to decide to commit to rcs. Testing event 1st 12th october, 2012 3gpp partners etsi and the gsma have joined forces with the multiservice forum msf to host a major rich communication suite rcs and volte interoperability event, cohosted by operators in europe and china. However it is not part of the device base software i. Weve started the rollout of a software update with gsma rcs universal profile 1. It is intended to provide technically simplified architecture to realize the same level of converged user experiences as the rcs r5. The gsma s rich communications suite rcs rcs e of services joyn presents an opportunity for service providers to stage an offensive strike against competing overthetop ott telephony applications. Rich communications todays network architecture 10 home.
Provide converged communication native solution, rcs sdk and rcs app rcs rich communication services, launched by gsma, is aimed to help operators enrich current customer experience of telephonemessage, and gain a sustainable competitive edge in. Tmobile, first to launch rcs, continues to lead messaging. Momentum for rcs is growing around the world with over 159 million current active monthly users, and the potential for continued growth is also significant with gsma. Mavenir, the industrys only endtoend cloudnative network software provider for communications service providers, announced that it has successfully deployed its nextgeneration voice and messaging solution as part of rakuten mobiles communication app, rakuten link rakuten link is a communication platform based on the gsma rcs. Spanning more than 220 countries, the gsma unites nearly 800 of the worlds mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software. It is part of broader ip multimedia subsystem it is also marketed as advanced. Gsma rich communication suite rcs was originally based on oma simple im architecture in the beginning, but adopted oma converged ip messaging cpm architecture from rcs r4.
The wit rcs communication suite is designed to be agnostic of the underlying network architecture ims or not, and to provide operators with everything. Rcs is a distributed ecosystem with interconnected parties, with operator messaging being a trusted and wellknown service. The rcs initiative from the gsma is intended to provide a specification for future ipbased messaging, voice and multimedia services, through which mobile operators will be able to remain relevant as a service provider in the face of the threat from ott players. Oracle and openmind networks rich communication services. Gsma asia ready for rcs business messaging future networks. Perhaps the first thing to consider is of course infrastructure the hardware and software with which rcs communications are handled by operators. Mavenir deploys rcs solution as part of rakuten mobiles. In 2011 gsma release a specification called rsce enhanced. Rcs, defined by the gsm association, include ims based core functions such as. The gsma is working to further spur the growth of rcs through initiatives such as the gsma rcs business messaging labs, which bring operators, marketing companies, messaging aggregators and. Rsys, a leading provider of embedded wireless infrastructure solutions, today announced that it is sponsoring and participating in the rcs volte. Rcs e stack for android with gsma api rcs e stack for android with gsma api.
Openminds evolve on tc4000 application server provides a true converged communication solution across multiple access networks and client devices. Gsma rilte working group has taken ownership of the profile. The gsma future networks programme caught up with pedro andrade, head of new product development, wit software at the rcs business messaging lab in tokyo, japan to hear about their vision for rcs over the next 12. Gsma rcs messaging initiative takes off as multiple global. Rcs blackbird has been specified by the gsma as an intermediary service between rcse and the rcs r5. Japans mobile operators launch rcs services based on gsma. As a leading network software provider with our virtualized, cloudbased rcs solution enabled us to help rakuten mobile quickly and easily provide voice and messaging infrastructure forming part of their network launch this year, said pardeep kohli, president, and ceo of mavenir. Wit was selected by gsma in 2012 as the official provider of rcs apps. Ericsson messaging solutions enables service providers to address these market drivers. Rich communication services rcs is a communication protocol between mobile telephone. As a leading network software provider with our virtualized, cloudbased rcs solution enabled us to help rakuten mobile quickly and easily provide voice and messaging infrastructure forming part.
Explore the architecture behind rcs business messaging rbm with gms. For p2p messaging between subscribers on the same network, this can be handled by the networks rcs core platform. Mavenir, the industrys only endtoend cloudnative network software provider for communications service providers, announced that it has successfully deployed its nextgeneration voice and messaging solution as part of rakuten mobiles communication app, rakuten link. Wit is the winner of the 2014 ims industry awards for the most innovative service launch enabled by ims. To specify its features and relevant technical documents, 47 operators and 11device manufacturers and 2 mobile os providers have committed to supporting a single, standard implementation of the universal profile. Evolve is also extendable beyond baseline rcs services, with full rcs api support. Rakuten link is a communication platform based on the gsma rcs rich communication services standards. Global brands launch live rcs business messaging services. Rcs is predicated around the msisdn as the key end user identity, and defines a uniform set of capabilities around chat. Gsma universal profile is a technical enabler for advanced communications that has been published in november 2016. Gsma rcs rich communication suite was originally based on oma simple im architecture in the beginning but adopted oma converged ip messaging cpm architecture from rcs r4. Through documentation, content, facetoface sessions, workshops, clevel briefings, live demos and other methods, the future networks team is ready to inform and convince. By utilizing mavenirs rcs solution, rakuten mobile provides its subscribers with nextgeneration rich messaging services based on evolving gsma universal profile up rcs standards.
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